The Sen. Gil Puyat Avenue signage was replaced with “Gil Tulog Ave.” Photo courtesy Mariel Rosales Perez
RIDICULOUS and degrading were the adjectives used by the family of the late former Sen. Gil Puyat in a complaint filed before the Ad Standards Council against Gigil Advertising Agency for its supposed Gil Tulog Avenue marketing campaign.
In a letter signed by the late former Senator Gil Puyat’s son Victor, particularly cited Gigil Advertising Agency’sunethical practice which according to him was in direct violation of the council’s Code of Ethics — “advertisements shall not directly or indirectly disparage, ridicule, criticize, or attack any natural or juridical person.”
The young Puyat said an apology from the Makati City government isn’t enough even as he urged the Ad Standards Council to suspend or better yet, ban Gigil Advertising Agency which has been catapulating om ridiculous campaign to gain media mileage.
“We want Gigil Advertising Agency to be suspended or banned from your council. They have made several ads, when they have been suspended in the past,” the complaint read.
“We hope Gigil will be given due sanction for disregarding your Code of Ethics and Standards,” it added.
Gigil Ad agency’s client behind the campaign has already apologized to the Puyat family and to Makati City Mayor Abby Binay for its “insensitivity” in promoting its product.
Erika Puyat Lontok, the grand daughter of the late Senate President, also took a swipe at what she apty described ad disrespectful campaign.
“Besmirching my late great grandfather’s name to sell freaking melatonin is so disrespectful!” Puyat Lontok said on Facebook.
Makati City Mayor earlier claimed that she has reprimanded the city officials who approved the marketing tactic.
Gil Puyat was elected senator in 1951 and was Senate President from 1967 to 1972, when then President Ferdinand Marcos declared Martial Law and shut down Congress. (ANGEL F. JOSE)
